Historically engineering has been a slooow process. You send a quote request out and if it has to go through engineering, heaven forbid, because you’re looking at a minimum one week turn around. At previous companies the joke was - if a quote goes out to engineering from the sales department it’s like going into a black hole because you’re never going to see it again. That is the stigma associated with sending projects to engineering. Why is fast engineering important? Because people are accustomed to engineering being slow and with that stigma you dread the process. At Mixer Direct we try to eliminate “going to engineering” by pre engineering as much as we can. We develop fast tools so that our engineers provide rapid custom quotes that include not just the pricing but also the engineering design. This often allows a turnaround time of less than an hour.
We created tools to use internally and also rolled them out to our web site to allow our customers to rapidly access technical engineering data that would normally take 3-5 business days to get in their hands. Another reason why fast engineering is so important is that in this day and age we expect information to be at our fingertips. If you have to wait for it to go to the engineering “black hole” - forget about it. You’re going to move on to who has it ready and available or you are going to forget about it and the project will die. I know - I worked on projects where I sent a quote request out, never heard back, and then it’s off the radar and dead. So if we are not quick to respond, the project will die or lead to a high level of frustration for our customer.
Simply put, in business we are past the age of waiting for things. If information is available at the click of a button in almost every other form, then it should be no different in engineering.
-Ed Stogner Sales and Engineering Manager